Demand Generation Manager

• As Demand Generation Manager, Manufacturing and industrials, you will own pipeline generation for commercetools within the Manufacturing and industrials vertical
• You sit within the Demand Generation team and are responsible for turning vertical-specific insight into campaigns, programs, and events that generate qualified pipeline
• Campaign Strategy & Execution: Build and run the full-funnel demand gen plan for Manufacturing and industrials - multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector
• Event & Field Marketing: Identify and prioritize the industry events, conferences, and executive roundtables where the vertical’s buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline
• ABM Program Ownership: Partner with Sales and RevOps to identify target account lists in Manufacturing and Industrials and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts
• Channel & Program Selection: Determine the right mix of channels; paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters and manage budget allocation across them
• Use Case Activation: Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience
• Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data
• Sales & BDR Alignment: Work closely with Sales and BDR teams covering Manufacturing and Industrials accounts to ensure campaigns are timed, targeted, and followed up on effectively

Benefits

• 100% covered premiums for medical, dental, and vision insurance for you, dependents, and spouse/partner
• Generous time off package including PTO, parental leave, company holidays, sick time, and volunteer time off
• Monthly health membership and phone stipend
• Compensation benefits including 401K company match and an annual professional development stipend
• Flexible, family-friendly working hours - we are a remote first company
• You’re a creative, execution-oriented marketer who’s comfortable owning a number and figuring out the fastest path to it
• You know how to translate industry nuance into campaigns that resonate with a specific, often risk-averse buyer, and you’re equally comfortable planning an executive dinner and building a paid ABM sequence
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting
• Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools
• AI Aptitude: a genuine curiosity for using AI tools to work smarter for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice
• 3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Strong collaboration skills; comfortable working closely with Product Marketing (who provide use cases), Sales, and RevOps
• Experience marketing to the Manufacturing/Industrials industry sectors